Understanding Patient Perspectives on Rose Gold Strip Color

Abstract

Optimal therapeutic outcomes depend on strict adherence to medication regimens, but noncompliance remains a notable concern, leading to poor clinical outcomes especially in patients with cardiovascular diseases. 1,2 Evidence indicates that color and interesting shapes of medication enhance the recognition and reinforces memory of medication indications and dosing schedules among patients. 3 Here, we are proposing the utilization of distinct strip colors in medication packaging as a potential solution to enhance adherence. Hence, the introduction of a rose gold-colored medication strip for the polypill, Roseday-Gold® (a combination of aspirin, rosuvastatin, and clopidogrel), is an initiative aimed at fostering improved medication adherence.