RISK PERCEPTIONS, PREVENTIVE BEHAVIOURS AND KNOWLEDGE AMONG PUBLIC ON THE COVID OUTBREAK RESPONSE: A CROSS SECTIONAL STUDY IN AN URBAN AREA OF COIMBATORE DISTRICT IN TAMILNADU

Abstract

Background: The COVID-19 pandemic has prompted unprecedented challenges globally, impacting lives, economies, and healthcare systems. Understanding public perceptions and behaviours towards the pandemic is crucial for effective response efforts. This study aims to investigate risk perceptions, preventive behaviours and knowledge levels among the urban population of Coimbatore district, Tamil Nadu, India. Methods: A cross-sectional study was conducted from September to December 2021, involving 609 adult participants residing in urban areas of Coimbatore district. Data was collected using a structured questionnaire covering demographic information, risk perceptions, knowledge levels, trust in authorities, and adherence to protective behaviours. Statistical analysis was performed using SPSS version 25, employing descriptive and multivariate techniques. Results: The majority of participants were female (64.9%) with varying levels of education and occupation. While 7% reported being infected with COVID-19, 81.1% believed their relatives were at risk. Health workers, media, and radio were primary information sources. Despite awareness, willingness to comply with public restrictions varied, and vaccine hesitancy was observed. Financial impacts and lifestyle changes were prevalent among participants. Conclusion: This study provides valuable insights into COVID-19 awareness, perception, and behaviour among urban residents of Coimbatore district. Findings underscore the need for targeted interventions to address misconceptions, enhance compliance with preventive measures, and mitigate socio-economic impacts. By leveraging these insights, policymakers can formulate evidence-based strategies to strengthen public health responses and to promote sustained efforts to alleviate current and future infectious disease threats