CUSTOMER SATISFACTION, PREFERENCE, AND AWARENESS OF FASTAG: A COMPREHENSIVE STUDY

Abstract

The advent of FASTag has revolutionized toll collection in India, introducing a seamless and efficient method for travelers to pay toll fees. This study examines customer satisfaction, preferences, and awareness related to FASTag, focusing on its adoption, usage patterns, and overall effectiveness. The research was conducted through surveys involving 100 respondents
and analyzed using statistical tools. The findings reveal high levels of customer satisfaction, driven by convenience, reduced traffic congestion, and cashless transactions. However, challenges such as technical issues and the need for better awareness campaigns are also highlighted.