Abstract

Due to a rapidly growing middle class and more consumer spending over the past ten years, India's fashion retail industry has seen substantial expansion. For fashion merchants who operate in the Indian market, however, this rise has also brought about a number of difficulties. According to preliminary research, the difficulties experienced by fashion retail companies in India can be divided into three categories: infrastructure, regulatory, and consumer-related issues. Logistics, supply chain management, and retail location are only a few examples of infrastructure-related difficulties. The issues facing the consumer sector include shifting consumer tastes, fierce rivalry, and price sensitivity. Different geographical regions in India have different hurdles for fashion retail firms. Tier-1 cities deal with more fierce rivalry and more expensive real estate, whereas tier-2 and tier-3 towns struggle with inadequate infrastructure and inefficient supply chains. It is crucial to identify useful information for Indian fashion retail companies, enabling them to create effective plans to deal with these difficulties. Retailers may customize their operations, marketing, and supply chain management strategies to enhance their success in the Indian market by recognizing the unique obstacles faced in various locations. This is a tool for researchers, entrepreneurs, and policymakers who want to learn more about the dynamics of the Indian fashion retail market and develop plans to support that market's expansion and sustainability.

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