Abstract

The growth of globalization and policies of liberalization has allowed multiple businesses of foreign countries to enter in India. These policies also made the domestic market the most competitive market and as a result new products and services of a complex nature were introduced to the customer. Where only one or two products were sold, due to LPG policy and increase in industrial mechanization now this variety of products remained countless which made it difficult for customers to choose the one. This development was considered good for the customer and for various businesses, but it also caused various changes in the functional market. The marketing techniques also advanced because of growing businesses. A few market players started exploiting consumers and increasing sales through various unethical practices. This exploitation and unethical practices give birth to various protection laws in favors of consumer specially in India where the market size is larger than any other world. The country saw the emergence of consumer protection laws to protect the consumer and to make aware them of their rights.

Description