Abstract

For Indian entrepreneurs, innovation and originality are recognized as essential success factors that help them negotiate the challenging and competitive business environment. This abstract examines the value of creativity and innovation in the context of Indian startups and their impact on achieving long-term success. Indian startups, which stand out for their thriving entrepreneurial spirit and variety of market potential, encounter many difficulties. By developing fresh concepts, procedures, and goods that challenge established business models and draw in customers, innovation plays a crucial part in overcoming these difficulties. Startups can stand out from the competition by continually pushing the envelope and adjusting to changing market demands. Additionally, creativity acts as a stimulant for brainstorming and problem-solving, empowering businesspeople to find novel solutions and introduce game-changing ideas. It fosters an atmosphere that is receptive to experimentation and taking risks by cultivating a culture of unconventional thinking. This abstract emphasizes the importance of innovation and creativity in the success of Indian startups, emphasizing their transformative power in promoting economic growth, luring investment, and establishing market leadership. It does this through a thorough review of pertinent literature and case studies. Sample of 220 entrepreneurs to explore Innovation and Creativity as critical success factors in the Indian Startups and found that Innovation and Creativity fosters an atmosphere that is receptive to experimentation and taking risks and help companies develop, compete, and endure in the competitive business environment

Description