Abstract

In today's competitive business landscape, attracting customers towards products is a crucial goal for companies seeking success. Understanding how customers respond to marketing efforts and make purchase decisions is paramount. Response Hierarchy Models (RHMs) provide a valuable framework to analyse and predict customer behaviour, enabling businesses to design effective marketing strategies. This study explores the role of RHMs in attracting customers towards products and highlights their significance in modern marketing practices. Research in this area could highlights the crucial role of Response Hierarchy Models in attracting customers towards products. By understanding customer behaviour and effectively catering to their needs at each stage of the decision-making process, businesses can design impactful marketing strategies, enhance customer engagement, and ultimately increase product sales. Incorporating RHMs into marketing practices enables companies to navigate the complex landscape of customer attraction with precision and confidence.

Description