ISSN 0975-3583
 

Journal of Cardiovascular Disease Research



    The Influence of Organizational Culture on the Adoption and Diffusion of New Technologies within Firms


    Namrata Prakash
    JCDR. 2021: 2190-2198

    Abstract

    Technology plays an important role in increasing the efficiency of an organization. On the other hand, organizational culture also affects the decision of using a technology. Despite organizational culture being one of the elements, its impact on organizational effectiveness is debatable. The link between organisational culture and organizational efficiency can be significantly impacted by the complex influence of the organizational environment on the strategies that permit reaching organizational level. In terms of their values, organisational leaders are seen as having an individual impact on the efficiency strategies. The adoption of new technology, which is sometimes hard to accept also have an influential impact on the efficiency of an organization, where organizational culture play an important role. Same ideology applies with diffusion. Organizational culture affects the various variables of an organization. The major variable is technology. For an organization, with multiple culture, values, and beliefs it becomes difficult to accept the new technology and discard the old one. Organisational culture is a perspective of rules, values, attitudes, and beliefs that influence an organization's actions. Employee values and beliefs may be used to understand how an organisation works and how they will react to a new development. An organization's culture may be considered an asset that improves its capacity and effectiveness and aids in the achievement of long-term objectives

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    Volume & Issue

    Volume 12 Issue 6

    Keywords